Top Home Features Buyers Are Looking for in 2025

If you're thinking about selling your home, or even upgrading your current space, knowing what today's buyers are searching for is more important than ever. In 2025, home preferences are shifting to reflect modern lifestyles, sustainability, and flexible living. Whether you're preparing to list or planning a remodel, these are the top features buyers are actively prioritizing this year.

1. Energy Efficiency & Sustainability

With rising utility costs and growing eco-consciousness, energy efficiency has jumped to the top of the list for many buyers. In fact, according to a 2024 report from the National Association of Home Builders (NAHB), over 80% of buyers say energy efficient features are either essential or desirable.

Popular features:

• Energy Star rated appliances

• Solar panels

• Smart thermostats

• High efficiency windows and insulation

In the Rogue Valley where we enjoy plenty of sunshine, solar power is becoming especially appealing - and rebates and tax incentives make it even more attractive.

2. Home Offices and Flex Spaces

Remote and hybrid work isn’t going anywhere. A 2025 Zillow Housing Trends Report found that one in three buyers considers a dedicated home office a “must have”. But it's not just about work - buyers are also looking for flexible spaces that can double as a gym, hobby room, or even a guest suite.

Tip for sellers: Even a small nook or spare room staged as a home office can make a big impression.

3. Modern Kitchens with Smart Tech

The kitchen continues to be the heart of the home - but now, buyers are looking for function and innovation. Smart kitchen features, sleek finishes, and efficient layouts are topping the wishlist.

According to the 2025 Houzz Kitchen Trends Study:

• 72% of buyers prefer kitchens with a walk in pantry

• 60% look for smart appliances and lighting controls

Buyers in our area are especially drawn to open kitchens that connect to entertaining spaces - ideal for both everyday life and weekend get togethers.

4. Outdoor Living Spaces

With a renewed love for being at home, buyers want to enjoy their outside space just as much as the inside. According to Realtor.com, homes with functional outdoor areas can sell for up to 10% more.

Think:

• Covered patios and pergolas

• Outdoor kitchens or fire pits

• Raised garden beds or native landscaping

• Fully fenced yards for pets or privacy

In Medford and the greater Rogue Valley, our mild seasons make outdoor living a huge selling point nearly year round.

5. Storage - Everywhere!

Minimalism may be trending, but buyers still want storage solutions that support real life. The NAHB reports that walk in closets, built in shelving, and garage storage are among the most requested features.

Bonus points for:

• Mudrooms with hooks and cubbies

• Attic or basement access

• Laundry rooms with cabinets or folding counters

6. Smart Home Features

Convenience and security are key. Buyers are increasingly drawn to smart home tech - not just for flashiness - but for the safety, energy savings, and peace of mind it brings.

Most wanted tech includes:

• Smart locks and video doorbells

• Whole home security systems

• Voice activated lights and controls

• Leak detectors and smart irrigation

A 2025 Statista survey found that smart home tech increased home appeal for over 65% of buyers.

Final Thoughts

If you're a homeowner thinking about selling, consider which of these features your home already has and what updates might be worth investing in. If you're a buyer in today’s market, having a clear idea of your priorities can help you move fast when the right home hits the market.

Need help figuring out what upgrades could boost your home's value? Let’s chat!
We're happy to offer a complimentary walk through and help you prepare your home for today’s buyers.